Came in for fruit, left with a swimming pool 🤪…#LaVuelta23 essentials 🥵🔥 pic.twitter.com/ej8T1c1vk1
— Lidl-Trek (@LidlTrek) August 24, 2023
That's one way to show off your sponsorship! Intermarché has long held the title of the team with the best social media game, but if Lidl-Trek keeps up with these shenanigans, it might be inching closer. I just hope the team is getting paid the big bucks for doing all this crazy promo.
Having already made some good singings this summer (read: silly season), with poaching Jonathan Milan from Bahrain Victorious and Tao Geoghegan Hart from INEOS Grenadiers, as well renewing the contract for this year's KOM jersey winner at the Tour de France Giulio Ciccone, there are talks that there's a significantly increased budget in the team vaults than it previously had with former sponsor and umm, "authentic" Italian coffee company Segafredo.
Just whoever wants to join aboard, you'll have to pledge never to step foot in Aldi (could never be me!), swear by Deluxe chocolates, and never forget your Plus Card. I know, it'd be difficult, but on the bright side, you do get to wear that glorious kit!
So when are we getting the peloton supermarket wars anyway?
— Cycling out of context (@OutOfCycling) August 24, 2023
Thank you @LidlGB for joining the cycling family with @LidlTrek and making all this hilarious content possible. Jerseys are also looking mint lads.
— David Sorensen (@DavidSo39623767) August 25, 2023
This post for "a bit of fun", courtesy of Bob Sweet from Altrincham, who was riding the "very narrow Oldfield Lane" in Greater Manchester. He writes: "The road is closed to motor traffic. Early morning and a commuter rushes past, just glad I didn’t wobble into him, but I did get a good morning greeting!"