Déjà vu? The cynical among you might say we've already had two Amazon Prime Days this year, and that having another two in October just three months later is yet another step in the quest to get you to hand your money over to the international retail giant. The cynical among you might also point out that Amazon Prime Days 3 and 4 are also conveniently spaced out in advance of next month's Black Friday consumerism-extravaganza, in the run up to Christmas and the New Year sales...
We say it before every one of these deals blogs and we'll say it again today — you don't have to buy anything, and you certainly don't have to buy from Amazon if you don't want to... but we wouldn't be doing our job if we didn't point out that some of the deals on cycling kit, tech and accessories you'll see over the next 48 hours may well be the cheapest prices you can get.
So, if you need something, were planning on buying something anyway, you might find Amazon Prime Day offers you your best deal. Alternatively you could just support your local bike shop instead (we won't grass you up to Bezos)...
To get the deals you'll need an Amazon Prime account, which you can usually get on a month-long trial, or for 99p for a week if you've already used your free month up. Just set a reminder in your phone to cancel it before you get billed the full whack (again, we won't tell Big Jeff if you don't).
If you see any decent cycling-related deals, feel free to drop them in the comments after you've finished cursing Amazon and us for running this blog.
We also have to mention that road.cc may earn a small commission from some of the deals on this page if you click on anything and buy it. We doubt it will be much, but every little helps.
If you're not a Garmin fan, there are plenty of other GPS units on offer this Prime day.
The iGS650 from iGPSport has a lot of the bells and whistles of computers double the price, with a 2.8'' colour screen and advanced mapping capabilities.
It's also IPX7 waterproof and picks up GPS, GLONASS, Beidou, Galileo and QZSS satellites, so you'll never lose signal.
Take 20% off the iGSport iGS630, down to to £159.99
Coospo's GPS unit was already a bargain at 50 quid, but for Prime Day it's now down to £39.99 with 20% off. As we said in our glowing review, it's easy to use, inexpensive, has decent battery life and you even get an out-front mount included.
With autumn upon us and the clocks about to change, it's time to start thinking about lights. As far as heavy-duty single-unit front lights go, the Blackburn Countdown 1600 is a seriously powerful product that's well-suited for use on unlit roads. At this price, it's hard to beat.
If you're looking for a new TV to keep you entertained while you pedal in your pain cave, Amazon's 43in Fire TV is reduced by a whopping 45%. Other size screens are available too.
Amazon Fire TV 43-inch Omni QLED series 4K UHD smart TV £299.99 (45% off)
The Register is a solid option whether you’re riding on the road or trail and, equipped with Mips (Multi-directional Impact Protection System), it can provide extra protection in certain impacts. It's a cool-looking lid too.
Not only is Garmin's Varia RTL515 a bright rear light, it's a radar that provides effective early warning of traffic approaching from behind. It'll tell you that you're likely to be overtaken before you can see or hear it, and without having to take your eyes off the road. Clever stuff at a great price.
Garmin Varia RTL515 Rearview Cycling Radar and Tail Light £129.99 (24% off)
Garmin’s Edge 130 Plus is one of the most popular GPS computers out there, offering loads of functions and good sensor integration. It’s good for road, gravel and mountain biking and is straightforward to use. At this price, you really can’t go wrong.
It's maybe a wee bit early to think about Christmas presents, but if you are thinking about getting a bike for the wee one, this Raleigh Molli could be a great option. Raleigh says it's "a bright, beautiful bike your little explorer will never forget."
Raleigh — MOL16GT — Molli 16 Inch Lightweight Kids Bike — £133.49 (29% off)
The POC Octal is a helmet designed to deliver coolness and "protection like never before". This one features Mips technology and 360° adjustment for perfect fit.
Needing new lights? This CatEye set is great for cutting about town and riding in not completely pitch-dark conditions. The front light has 400-Lumen power and the rear one is 150 Lumens, and both are chargeable with a mini-USB cable.
This Camelback bottle, reviewed here, has double walls so it'll keep your drink cold (or warm) twice as long as a normal bottle. It has the high-flow, self sealing cap and is made out of soft material so it's easy to squeeze.
You can never be too on top of your bike's servicing, but having a good chain is essential and even better if it's gold. This KMC 11-speed chain is made with X-bridge technology that provides "phenomenal shifting performance" and of course, it's titanium nitride gold coated.
Depending on where in the UK you live you might be kidding yourself that it's still summer, jaunting about in shorts and a jersey, while others elsewhere hit the depths of winter this weekend. Let's face it, even if it is still quite pleasant out there for some of us it won't be for long, and at that point more than a few will skip the outdoor rides, turning to the turbo instead — warm, dry, brighter, and you don't need to clean your bike after.
While this isn't actually a Prime Day deal, we had to mention it because with an RRP of £299, just £82.99 for the Saris' Fluid2 indoor trainer is an absolute bargain. While you might find it way more basic than the top-of-the-range offerings elsewhere, it more than does a job if you're just looking for something to tide you over the worst of the winter.
Get the Saris Fluid2 for just £82.99
You can even hop on Zwift if you get a speed sensor, and Saris says the "noise level at 20 mph is a super quiet 64-68 decibels". Check out our review here, a solid 8/10 even at more than three times the price.
GPS watches offer an alternative to bike computers and can track your ride just the same, as well as allowing you to see who's trying to contact you, what tunes you're pumping for your efforts, and loads of other helpful data and features. As with computers, Garmin are one of the major players in the smartwatch game, and the Forerunner 45S and Venu Sq have some big reductions this Prime Day...
The Venu Sq [above] is down to £119.99, a 33% reduction. This watch has a 1.3” touch display, health tracker and sports apps, heart rate measurement, sleep analysis, a six-day battery life and contactless payment for mid-ride coffee stop convenience.
Get the Venu Sq smart watch for £119.99
The Forerunner 45S is down to £75.87. This watch has been 'renewed', meaning it's pre-owned but fully refurbished and should be in excellent condition, with a one-year Amazon Renewed Guarantee. In short, Amazon says there won't be cosmetic damage and the battery life exceeds 80 per cent of the original when it was new.
Get a refurbished Forerunner 45S for just £75.87
Both watches coming with GPS to track your rides as well as all the conventional features a cycling computer gets through Garmin Connect. Oh, they also act as a heart rate monitor too, so good news if you're into all that.