It's Black Friday (week)... yep, that's right, one Friday before Christmas wasn't enough spending time apparently, so in some quarters Black Friday is now a week-long (or even month-long) celebration of all things retail.
There is of course no need to spend. The world won't stop spinning and your bank balance will surely thank you. However, at the same time we can't deny there are more than a few bargains to be had if you're in the market for something new or want a head start on those Christmas presents.
Despite our reservations at going too Black Friday mad we also have to admit we wouldn't be doing our job as a cycling website if we weren't telling you about the best places to buy kit, tech, bikes and more cycling stuff worth having at great prices.
Check back in over the rest of the week, weekend and Cyber Monday for the best of the Black Friday live blog...
* You probably guessed it but we have to tell you: we may earn affiliate commission from some of the links you click on this page. Enjoy!
The savings keep on coming...
Sigma Sports has some hefty discounts on Cannondale's Synapse and SuperSix Evo road bikes, both available for under £1,600 for Black Friday. The Synapse 4 (above) with 10-speed Shimano Tiagra is just £1,399, down from £2,400, for this week only.
For £200 more get the SuperSix EVO with 11-speed Shimano 105, down from £2,800...
Coming in hot with the discounts is Altura, who has 50% off absolutely everything on its website. That's right... half price on EVERYTHING...
So whether you've had your head turned by the AllRoads Fleece, recently scored 9/10 by road.cc reviewer Bryn, or the Icon Pocket Rocket Waterproof Packable Jacket, jerseys, shorts, or quite literally anything else, you'll get your 50 per cent off.
Check out the savings here (before midnight 27th November)...
If you're looking for one of the best Black Friday sales then MyProtein could take the title. They've up to 70% off across their site which includes loads of great nutrition products.
It's not all protein powders either. There are some great carb drink mixes, energy bars and gels too which would be ideal for fuelling those long winter miles that we've got to come. Just use code BLACK
If you’re after some wearable tech this Black Friday, Amazon has a great deal on Garmin’s Forerunner 55 smartwatch.
It’s ideal for cyclists and runners, offering GPS tracking and wrist-based heart rate monitoring.
Stock up on your favourite cleaning products or bag some early Christmas gifts with 35% discount on everything on Muc-Off’s website.
The pressure washer bundle is now £84.50 reduced from £130 and includes everything you’ll need to keep your bike running smoothly this winter.
Get kitted out ready for winter and enjoy up to 70% off Castelli cycling kit from Wiggle.
You can save 45-50% on Castelli’s Perfetto ROS Light Jersey and Gabba ROS Jersey as well as 20% off the Entrata bib shorts, recently reviewed and earning an 8/10.