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Live blog: Energy drink brand Rich Energy, who were sued for copying Whyte Bikes logo (and are still using it) make bizarre swipe on Twitter, calling Whyte 'Mickey Mouse' + more

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11/06/2019, 12:22

Change of name for Team Dimension Data as parent company NTT rebrands business?

A change of name could be on the cards for Team Dimension Data as its sponsor's parent company NTT - in full, Nippon Telephone and Telegraph, the fourth largest telecoms business in the world - brings the business under its own corporate identity.

Inner Ring's suggestion that the team could relaunch ahead of the Tour de France - a race for which Dimension Data also provides data services - seems like a good call.

11/06/2019, 11:35

You couldn't make it up etc...

As Kil0ran says in the comments section, there is almost insufficient levels of popcorn in the world to get us through this Whyte vs Rich Energy saga - as a photo is now doing the rounds of Rich Energy Haas F1 driver Romain Grosjean riding... a WHYTE mountain bike! Awkward...  

 

11/06/2019, 09:31

And continuing the Twitter madness...

...Alex Dowsett, the Katusha-Alpecin pro cyclist has been casually schooling a disgruntled motorist on Twitter who got rather upset at having to pass a small group of riders who were riding two abreast.

It seems that the issue with this photo is that by sitting just off the wheel in front, which is a sensible group ride safety measure, the group appears to be 3 abreast in places. So, should we all be religiously sticking to the wheel in front of us?

11/06/2019, 08:40

Whyte Bikes still locked in bizarre online battle of words with energy drink brand, who were sued for copying the Whyte logo

For some context to the above, energy drink brand and sponsor of the Haas F1 team Rich Energy burst onto the scene with a logo that looked remarkably similar to the distinctive antler logo used by Whyte Bikes - Whyte noticed, and so took Rich Energy to court a couple of months ago and won quite convincingly. The judge said: "I am satisfied on the balance of probabilities that both Mr Kelly and Mr Storey (Rich Energy's CEO and web designer respectively) have lied about not being familiar with Whyte’s logo. I find it more likely than not that they were familiar with it, and that they directly and knowingly copied it."

Case closed? It appears not, as Rich Energy continue to use the logo and make childish swipes on social media. Whyte couldn't help but do some trolling of their own, placing their logo on a Mercedes F1 poster - to which Rich Energy's social media person clearly didn't get the joke, bizarrely saying in their Tweet above: we are actually investing money in F1 while you are investing zero". 

The brand are still getting something of a pasting in the comments, we've picked some of the best for you below. Anyone actually ever seen a can of Rich Energy in a shop, by the way?

11/06/2019, 08:35

Why not?

Just a shame about the congestion around them!


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